As you know, 5% of our online sales are attributed to our partnership with Soldiers Angels to provide gourmet birthday cakes to deployed service members overseas as part of our Operation Birthday Cake program. To date, we’ve sent thousands of cakes either from retail purchases or direct donations made possible by our shoppers who simply sent a cake to a loved one for their birthday. Each and every day we receive soldier responses about how we’ve helped boost morale while our military personnel are fighting for our freedoms so far from home.
Today, we received a fine honor from Cpt. Dan over at the 14th Trans. Battalion at the Joint Base Balad, Iraq. There is no greater feeling than to receive recognition for the good works you are doing; this wonderful command team encourages to keep on sending cakes and keep on letting our service members know they are appreciated and valued by their citizens back at home.